Ways to Wasteless is the graphic design MFA thesis of Colleen Corcoran at the California Institute of the Arts in Valencia, CA.

This project proposes that a social campaign can engage its audience more by giving them functional tools that help them change their behavior, instead of just information.

These tools all use graphic design to facilitate audience interaction with the campaign. The audience participates in the design process by giving the tools a context, through the way they use them.

The five categories of tools on this website each propose different ways an audience can interact with a social issue and with the
campaign itself.

Thanks to these people who helped me:

Stephen Villavaso
Vera Brunner-Sung
Craig Corcoran
Stephanie Chen
Ed Fella
Victor Hu
Eileen Levinson
Julie Mattei
Mom&Dad
Mike Mills
Silas Munro
Caroline Oh
Nikelle Orellana
Djego Padilla
Joe Prichard
Louise Sandhaus
Gail Swanlund
Lorraine Wild
Michael Worthington